I was invited by David McBride to present at InPhase 2016. I chose to share some thoughts on how understanding organizational communication dynamics can help you be more effective as an analyst. InPhase 2016 was held on February 26 at the University of Utah.
This is an annotated deck, so you’ll see thought and speech bubbles that help give you a sense of the narration between slides.
I have been working on overhauling some documentation for the services I offer clients at work around A/B testing and the discipline of conversion optimization. While working on how to frame and position my presentation, I remembered a tweet I saw from Marc Bourguignon on replacing powerpoints with sketchnotes. I considered myself challenged:
I used #sketchnote technics for a presentation substituting classical PowerPoint 
@rohdesign @douglaspneill pic.twitter.com/J3Jt9XeyZk
— Marc Bourguignon (@100978Marc) July 21, 2015
So I sat down at lunch and started to doodle. I focused on organizing the work into five general steps of conversion optimization:
Presenting the finished result: Conversion Optimization, Using Iterative Testing Methodology to Improve Your Product.
Today in Sunday School we talked about Christ’s powerful expression of love on the cross, forgiving the Roman Soldiers. I personally feel there’s a line to be drawn between that statement of empathy/compassion and the proverbial mile Christ had walked in their shoes, just hours before, in Gethsemane. #jesusChrist #LDS
James E. Faust taught,
“We need not become paralyzed with fear of Satan’s power. He can have no power over us unless we permit it. He is really a coward, and if we stand firm, he will retreat. The Apostle James counseled: “Submit yourselves therefore to God. Resist the devil, and he will flee from you” (James 4:7). He cannot know our thoughts unless we speak them. And Nephi states that “he hath no power over the hearts” of people who are righteous (See 1 Nephi 22:26).”
(James E. Faust, CR, Oct. 1987, p. 43)
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