James has spent the vast majority of his career as a digital strategist working with non-profits and other organizations to use analytics and research to improve user experience. He currently works as the lead for Conversion Rate Optimization for the digital media division of the Church of Jesus Christ of Latter-day Saints.

On the side, James is an avid sketchnoter.

James Valentine graduated with his Masters Degree in Strategic Communication from Westminster College of Salt Lake City, Utah. He received an undergraduate degree in Communication from Brigham Young University—Idaho.

James was born in Charleston, South Carolina to Jim and Debi Valentine. He grew up in Tampa, Florida, graduating from Land O’ Lakes High School. Before beginning college, James spent two-years in Romania, serving a volunteer mission for the LDS Church.

James and his wife, Elizabeth, live in Ogden, Utah with their three kids.

In his spare time he enjoys frisbee golf, attempting to play the the ukulele, and camping.